Applied neuroscience for high-stakes enterprise decisions.
Decision quality degrades under pressure.
Alignment weakens.
Execution absorbs the cost.
Are your most important decisions built to withstand scrutiny?
Dr Leanne Elich (BScMed., PhD. GAICD. M.npn. F.npn) is a renowned Neuroscientist and Master Neuroplastician® with a pracademic background in decision sciences – how human decision-making processes impact business outcomes. With over 25 years of experience in healthcare, technology, and consumer behaviour, Leanne applies her expertise to create sales and marketing strategies grounded in neuroscience and psychology.
Clint Nielsen (P.npn, F.npn) is a brand strategist, product designer, and Professional Neuroplastician® with over 27 years of experience. He’s the founder of Incept, a consultancy that blends neuroscience, marketing, and design to help businesses improve performance and conversion. Clint works closely with Leanne to apply decision science and sales psychology across brand, marketing, and customer experience.
Hear the thinking behind NeuroDesign™
Join Dr Leanne Elich and Clint Nielsen as they unpack the behavioural science behind pricing, trust, sales, design, and customer experience.
Practical episodes for business owners who want to influence decisions with more intent and less guesswork.
Not ready to talk yet? Start here.
When pressure changes decisions
Under pressure, teams default to familiar patterns. Speed increases. Scrutiny narrows. Cognitive load rises. Threat bias narrows attention.
Signal loss
Critical information exists.
It is not weighted correctly.
False alignment
Agreement in the room.
Divergence outside it.
Execution drag
Decisions slow.
Work speeds up.
Rework compounds.
What NeuroDesign™ does
We build behavioural, decision-science systems that improve conversion and shorten decision cycles.
We use applied neuroscience and behavioural economics to align your sales, marketing, and client experience with how people actually decide.
How we work
A structured engagement designed for clarity and momentum.
It can run as a focused sprint or extend over months for enterprise and government programs.
We focus on the decision, the behaviour that shapes it, and the tools your team uses after the meeting.
1. Align on the decision
A focused session to define the decision, stakes, constraints, and success measures.
2. Map behaviour and friction
We review journeys and decision touchpoints.
We surface cognitive load, threat bias, and misalignment.
3. Redesign and embed
We ship decision tools, templates, and operating rhythms.
We measure uplift and refine.
Where this fits
Executive and growth teams
You are scaling fast, hiring quickly, and making decisions with incomplete information.
You need decision speed without guessing.
You need decision speed without guessing.
Complex stakeholders
You have multiple decision-makers, competing incentives, and constant negotiation.
You need shared criteria so decisions do not unravel after the meeting.
You need shared criteria so decisions do not unravel after the meeting.
Regulated environments
You operate under compliance, scrutiny, and low tolerance for error.
You need clarity that stands up to review, not just internal agreement.
You need clarity that stands up to review, not just internal agreement.
High-stakes change
You are in transformation, turnaround, or major growth shift.
You need decisions that hold through pressure, not plans that reset each quarter.
You need decisions that hold through pressure, not plans that reset each quarter.
Outcomes leaders notice
Faster decisions under scrutiny. Fewer rewrites and rework loops. Clearer ownership across teams. Execution that holds.
Request a session
Bring the decision you are currently navigating.
We clarify the stakes, constraints, and success measures.
You leave with a clear set of next steps and options.